After the disaster with the Galaxy Note 7 – now go Samsung out into the pitch to find an agency in Europe.
Samsung has not had it easy in recent times. It has been more than a month ago the company announced that it is recalling 2.5 million-selling Galaxy Note 7 after several phones taken fire and exploded.
on Tuesday announced Samsung to discontinue production of the Galaxy Note 7 – for always.
Figures from international research firm Yougov, shows that Samsung, as a result of the flop reached its lowest “buzz level” in Sweden so far this year. Usually keeps Samsung a level of around 20, now he is at around 13.
” We are seeing a drop in Sweden, but it is not in the vicinity of what we see in the united states. Where Samsung has gone from being a very positive reputation the brand to now show on the predominantly negative figures. From a positive buzz about a 25 to a negative of about -7, and it still looks to fall, said Fredrik Molin, product manager, Brand Index at Yougov, to Today’s Media at the time.
Now announcing the Samsung to you go out in a pitch to find an agency. It writes Adage.
the Company will work then the past, with a number of agencies globally, including Wieden & Kennedy, Bartle Bogle Hegarty and CHI & Partners, but now want to find an agency for Europe with the hope to achieve greater creative line for the brand in the region.
Pitchen led by David Lowes, who took office as european brand manager for Samsung in January of this year.
Samsung has, however, declined to comment on the pitchen, and when the Adage is trying to reach any of the company’s current agencies for a comment, they chose either not to comment or to not answer at all.
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