Teliasonera ceo Johan Dennelind believes that more wins large orders, as between the telecommunications company AT&T and the media group Time Warner, will become a reality.
Jätteaffären where the telecom company AT&T to buy media group Time Warner is the largest bolagsköpet so far this year and was valued at 760 billion Swedish kronor.
In connection with the purchase, the reason Telia’s ceo Johan Dennelind on the logic behind the purchase. According to Johan Dennelind is the deal in line with new customer demands, writes Dagens Industri.
Johan Dennelind also believe that similar deals such as the one between AT&T and Time Warner will become a reality.
He also argues that the deal is being made of the shift between the traditional distribution of tv to internetdistribution.
To Today’s Industry, ” says Tomas Franzén, ceo for Bonnier AB, agree with Johan Dennelin. He believes that such trades can become a reality, even in the Nordic countries, then there is a value in bringing together infrastructure and content.
the Deal between AT&T and Time Warner based on the idea that consumers want to buy their services from one and the same company, says Com Hem ceo Anders Nilsson. To the supplier shall be the same for the infrastructure as well as the content.
AT&T’s lack of video content and that’s what you get by buying Time Warner. Time Warner in turn need to change the way it sells tv commercials. Linear tv viewing is declining and it is putting pressure on freight rates. Here it is about to Time Warner need to find new advertising solutions, ” says Anders Nilsson to Today’s Industry.