Christmas sale instead of Christmas Service.
It is increasingly common to store reakampanjer false start. Several shops put up reaskyltar before Christmas and the traditional post-Christmas sales kicks off already on Christmas morning in many stores.
A discount stores with 70′s stores around the country announced on reastart on Christmas Eve.
– Christmas Day is our largest single trading day during the year and it is growing every passing year, says Niclas Eriksson, CEO of electronics chain Elgiganten.
In a survey organization Swedish Trade conducted before last year’s holiday shopping season, a third of merchants to the sale starts earlier now than five years ago. One explanation could according to Swedish Trade advantage of the strong price pressure and increasingly intense competition in areas such as electronics and sports industry and to increasing e-commerce has forced an earlier Christmas season.
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