– It costs us a deal right now, but we believe that we serve in the long term, says Thomas Östlund, store manager at Euro Cash in Storlien in Jämtland, to Länstidningen Östersund.
The shop is a in the amount of which is dependent on its Norwegian clientele. In the county of Värmland border trade is increasingly important to the economy and jobs. But when the Norwegian krone fall, partly because the price of oil plunged since last summer, it becomes more expensive for nordmennen to buy food and spirits in Sweden.
Sweden-based valutanalytiker, however, difficult to explain the collapse of the Norwegian currency which has been drawn into the case of the Russian ruble.
“It is difficult to see any similarities between Norway and what happens in Russia,” writes SEB economists in a recent analysis.
Coop in Storlien, that compete with Euro Cash is not worried about the future. Something local price war on Norway Customers are not up to date.
In the Kiruna area also continues Norwegian customers to make a pilgrimage to the stores.
– It’s half the price of many goods if compared with the same product in Norway said Fred Are Mountains from Steigen in Nordland to SVT News.
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