Early this morning, the staff worked hard to charge the shelves before opening time.
The Swedes crave bubble increases. Since the late 1980s, Systembolaget sales of sparkling wine more than doubled. Thomas Samelius, store manager at Systembolaget on the triangle in Malmo confirms the trend.
– We have had a fantastic sales of sparkling, he said.
Yesterday afternoon was greeted customers, however, of empty champagne shelves, which he regrets.
– I think it’s terribly boring. We have difficulty getting hyllmetrarna be enough to closing time.
During the morning, the staff has, however, been working hard to fill up the shelves.
– When we open, we have freshly charged shelves, says Samelius and adding that the store works with how to improve locality.
According to Systembolaget’s Deputy Press Officer Ida Thulin hear New Year’s Eve to one of the year’s most stressful days when you as a customer can expect queues, especially during the afternoon.
– It is so clear that it is better if one is looking a bit earlier than later, but it’s also very individual and will vary between stores.
If the supply of bubble will be their during the day difficult to predict, she says.
– Our store managers are doing a good job, but it is clear that this is a day of many customers. Then do its best to manage it in a good way. The custom of toasting in the New Year with champagne spread according to ethnologists from the upper class to the broader masses during the 1900s. Today is considered snob stamp on the champagne being washed away and drink has become an everyday luxury for many.
To abstain from alcohol does not mean you need to celebrate the New Year with a glass blank. In recent years, Systembolaget has invested heavily in strengthening the supply of alcoholic beverages. One of last year’s news was a sparkling wine produced by Champagne expert Richard Juhlin.
– It’s funny that we also offer jetted without alcohol, says Ida Thulin also recommends sparkling French cider as a festive alcoholic alternative.
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