Economy. 2016 was a tough year for Bonnier AB, the Result fell sharply. Now Bonner consider taking to the radical approach to speed up the business.
Bonnier AB, which owns, inter alia, DN, Expressen, Dagens Industri, TV4 and C More, it had more of a struggle during the last year compared with 2014. Net sales fell by almost sek 400 million to the 25 492 million, and profit before tax three from 709 million to 558 million.
Ceo Tomas Franzén writes in a press release that the Bonniers, the focus is set on group activities to a greater proportion of sustainable income, not short-term to achieve profitability.
But it has gone a bit heavy in the last year, he admits. Big money has been spent on the development of technology and business, but it does not go fast enough to make the change to digital revenues.
there must Now be more momentum on the development, like Tomas Franzén. He writes that Bonnier will now have to be prepared for greater grip in the case of partnerships, sales and acquisitions.
He writes that the Bonniers main intäktsfokus is to get increased användarintäkter, but believe that it is primarily Expressen, MTV and TV4 of the group companies, which have large enough reach to be able to succeed.