Today 02:46 | Updated today 06:38
German Ravensburger buys the Swedish toy manufacturer Brio by the investment company Proventus, Dagens Nyheter.
Classic Brio, which is known for its Trätåg and trätaxar, sold to Germany for an unknown amount of money.
– We can not think of a better buyer. Ravensburger has a long history of quality, says Proventus CEO Daniel Sachs.
The two toy companies have a long history, Brio Founded in 1884, Ravensburger 1883rd
Proventus bought the loss-making Brio 2004 with the plan the company’s business. But the purchase coincided with the market changed and the children began to play more with computers and other electronic gadgets instead of traditional toys. At the same time moved the toy industry, almost all production to China and other Asian countries which pushed prices 30-40 percent.
In recent times, however, the pendulum started to fight back, writes DN, and several toy companies choose to manufacture its products in Europe and US. In addition, classic toys have become popular again.
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