Eco-selling rushes in Sweden – Swedish newspaper Svenska Dagbladet

Eco-selling rushes in Sweden – Swedish newspaper Svenska Dagbladet

– Stores have a huge responsibility and can not sit in the train’s rear end while waiting for “clear buy signal”. They must be loco to promote sustainable development, says Jan Bertoft, Secretary General of the Swedish Consumers.

With the price cuts of DKK 200 million annually hope Coop in Denmark able to put even more momentum in organic sales.

Several ekovaror has been fixed lower prices. The goal is to double its organic sales to ten billion Danish kroner over five years.

The Director’s occiput is the fact that consumers demand lower prices to start trading more organic. But also that the stores can attract quality conscious and affluent customers in the process.

– They are an attractive customer base that enables the food industry to lift values ​​other than the price tag, such as sustainability and health. I am surprised that these added values ​​taken so long to perceive the Swedish stores. But lately it has started to happen stuff, says Cecilia Ryegård, editor of the independent site Ekoweb.

Denmark has long borne jersey when it comes to organic sales. Shops in Sweden is certainly also at the forefront internationally with an organic sales share of 4.3 per cent on average in 2013 – but on the other side of the Sound, the proportion of the whole eight percent.

– Denmark is much better on product refinement. Moreover, there is clearly stated political ambitions to focus on ecologically there, says Cecilia Ryegård.

– However, the increase in Sweden in the last year is incredible and is probably the largest in the world.

Coop in Sweden is not as far-reaching plans price cuts sister cooperative in Denmark. But ecological campaign products remain a permanent feature to increase eco-sale:

– The investment has been important in the surge of last year organic sales, says Louise Stephan, press officer at Coop Sweden.

When the price of organic grapes rested one week, sales increased by 2800 percent compared to a normal week.

– With these large volumes is a challenge to ensure that we to fill our shelves with organic foods. There is not always available at our suppliers in order to make such campaigns, says Louise Stephan.

Milk and eggs have long belonged to the organic market bestseller in Sweden. The percentage continues to increase while there is talk of a shortage of both organic dairy products such as eggs.

– Production must keep up better. The problem in Sweden is that we traditionally been focused on the price tag and most talked about conventional farming. But now we have thankfully started to talk a bit about more eco-agriculture benefits, says Ryegård.