The music service is negotiating with a number of media companies around a distribution material around content that can challenge Google-owned YouTube, revealing the Wall Street Journal.
According to the newspaper can Spotify is already later May have an agreement on partnership in place, for publication. On May 20, a press conference scheduled for Spotify in New York, whose agenda is not yet published.
The format of a video service can both be a free service with ads and a payment service that is free of commercials. Unclear, however, is how the service will be distributed, if it occurs in a manner similar to the client application for the music service, or if the video content will be distributed via, for example browsers.
Spotify is during heavy pressure to innovate. In addition to artists like Taylor Swift has left the service, then start it increasingly more new music.
One of the new that represents more of a symbolic than a real Threats Jay-Z’s Tidal, while Apple is a dangerous contender, while Spotify also must battle against established providers such as Pandora.
Would Spotify start a video service, the company HBO, Netflix and Amazon to fight, depending on the type of video that music service would start distributing. According to the Wall Street Journal Spotify has negotiated with several operators who produce video for Google-owned YouTube.
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