Wahlroos statement idiots raises interesting questions – Swedish Dagbladet

Björn Wahlroos are , Chairman of Nordea and thus the Bank’s top representatives. Nordea’s customers have probably assumed to be an average of the population in the Nordic region in terms of financial expertise and one can not but wonder what the employees of the Nordea must be forced to go through when they meet each day of this human wall of ignorance.

It is without doubt speak of a human wall, Nordea has around 10 million customers and according to Wahlroos yardstick has 8 million of them, therefore not all horses at home when it comes to money.

According to Nordea’s latest annual report was carried out over 1.8 million advisory meetings with customers during 2014. A financial fool can be assumed to require more counseling sessions than an average customer but if we simplicity, use the same relationship, 80/20, Nordea during the last year 1, 44 million counseling sessions with clients who understand nothing about money.

When you go through bank’s annual report draws quickly concluded that Nordea is not completely honest when it comes to the experience of these meetings. Here stands the bank during the year secured its position among customers as “trusted partners” and strengthened its ability to “deliver positive customer experiences anytime”.

It is difficult to see how Nordea’s advisor, with such a customer approach as Wahlroos expression, may have strengthened its ability to “deliver positive customer experiences”.

There are other in the annual report that puzzle. CEO Christian Clausen says the CEO comment Nordea invites customers to participate in the development of its solutions. In a project called Nordea Next involved its customers in evaluating ideas for new digital services.

If you have in this project, therefore managed to weed out the vast majority of customers suffering from financial handicap and got up clients who understand what it’s all about? Any answer to this question must not in the annual report.

Another worrisome query’s how things are in our own staff. Bank employees probably has an average level of knowledge is higher than average but most have not read the advanced financial theory and the relationship of the public is 80/20 might at least every other bank employee can be classified as a financial idiot. Who dares after this take the risk and book a counseling visit at Nordea?

But this whole argument assumes, of course taking Björn Wahlroos seriously. And there will be well?