Published today 12:37
The Finnish gaming company lost the game against the unregulated Internet companies in 2014. Their revenue increased 40 percent shows the Gaming Board’s hindsight for games all year. Swedish Games lost more than 500 million of its profits. Gaming giant is now hoping to get to open their own online casino.
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Finnish gaming company lost the game against the unregulated Internet companies in 2014. Their revenue increased 40 percent shows the Gaming Board’s hindsight for games all year. Swedish Games lost more than 500 million of its profits. Gaming giant is now hoping to get to open their own online casino.
Swedish Games lost both revenue and profit last year. Profit for the state’s gaming giant plummeted by 505 million to 4.7 billion. The lower revenues due under the President, Lennart Source on the company built “a base for a developed gaming experience.”
– We have laid the foundation for enhanced gaming with mandatory registration and the abolition of bonuses and rebates, says Lennart Source .
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At the same time the Gaming Board compilation of games the year 2014 to the Swedish gaming market had sales of SEK 44.9 billion (before winnings). There is a decrease of approximately 2 billion (4 per cent) compared with the year before.
In addition to the regulated market exists an extensive games on the internet via the actors do not have permits in Sweden. These players are estimated to have been worth more than 4.4 billion after wins paid in 2014 and thus increased its sales by nearly 1.3 billion (+ 40 percent) compared with the year before.
While bet they unregulated gaming companies 3.7 billion on gambling advertising and that includes not there unrecorded direct mail directly into the players’ computers represent. Foreign-based gaming companies also invest more in advertising than the company under government control.
The success has not not long in coming, says Joakim Rönngren, communications director at the Gaming Board.
– The rapid development of the unregulated gaming companies in the Swedish market is staggering, one must say that the cork has more or less gone out, he said.
In the Swedish online gaming market, the foreign players for 57 percent, while the Swedish game and ATG accounts for 42 percent. A large proportion of non-performing companies’ shares for online casinos. To answer the unregulated online gambling applied Swedish Game of the government last year to get in motion an online casino.
Finnish gaming company awaits is still in a statement, said Johan Tisell, Press Officer on the Swedish game.
– Online casinos are a form of gambling that has grown enormously quickly in a short time, but it’s also a gameplay with great risks and problems, he said.
The competition is with other word fierce and the Swedish monopoly has significant difficulty standing up. On the internet there are currently hundreds of foreign gaming companies targeting Swedish players. It is, for example, English Ladbrokes, Swedish Unibet, Expekt and Betsson.
2013 constituted foreign sites that are not approved by the state half of all games online. The unregulated gaming companies’ presence is growing as consumers flooded by advertising that will get us to play even more. Only the marketing of online casinos account for just over 1 billion.
In 2014, strengthened these unregulated operators, which many are registered in Malta, further their grip on Swedish gaming market at the expense of Swedish games, horse racing AB Horse racing ( ATG) and a handful of less regulated bookmakers Folkspel, Postcode Lottery and Kombilotteriet.
Actors of Swedish Game and the ATG just tread with a traditional range of tavern machines and betting on horses. Swedish Games has today 2 million registered players. Total plays, however, from 4 to 4.5 million Swedes on Swedish Games but just over half of those engaged in triss- and scratch cards, according to Johan Tisell.
Meanwhile, a survey conducted by the Gaming Board and Novus last fall that everything fewer Swedes play, but those who play put on the other hand out more money on their gambling. In 2012, 77 percent responded that they played sometime during the last twelve months, compared to 71 percent in 2014.
The survey shows that over half of nätkasinospelarna started playing for at least three years ago. Just over four in ten nätkasinospelare play at least a couple times a week and 12 percent of those plays almost every day. A greater proportion of this group are among those who are 50 years or older. On average, they spend Swedish households 2.43 per cent of their disposable income on gambling, which is equivalent to 5783 per person over 18 years.
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