Continuing down the daily press – Swedish newspaper Svenska Dagbladet

Continuing down the daily press – Swedish newspaper Svenska Dagbladet

– Most them is around minus 5 percent. It depends on the general decline in print and reach numbers have gone down a lot, says Peter Heden, an analyst at TS, Dagens Media.

Expressen drop 14.8 percent to 164,600 per publication. On weekends falling newspaper circulation with the entire 17.1 percent. GP dropping 7.3 percent to 177 000.

Some newspapers go against the current. New Wermlands-magazine increased its circulation by more than 8 percent. Even Sydöstran and Day is the plus.

Swedish newspaper Svenska Dagbladet holds its own. SvD’s TS-edition situated on 157 800 copies. There is a marginal decline of 0.8 percent while the digital reading increases very sharply.

– TS figures are very encouraging and show that our multichannel strategy holds. The channels supporting and pushing each other. It almost non-existent stockpiles decline is also proof that readers really want SvD’s quality journalism, says SvD’s CEO Gunilla Asker.

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