Monday, June 20, 2016

Spotify reaches 100 million users – Västerbotten Courier

Spotify has reached a new milestone. The Swedish streaming service now confirm that it has 100 million active users each month, reports the Wall Street Journal.

Most of these use the advertising-supported version of the service, while 30 million users have a subscription.

According to the Wall Street Journal invests Spotify therefore now developing its ad business instead of just seeing the advertising-supported version of the service as a way to attract users to the payment service.


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