Two American researchers have compared the 1250 projects in the categories of gaming, technology, film, fashion and children’s books. The study showed that projects initiated by women generally have much higher chance of success on the site Kickstarter.
Ideally, they succeed in the technology, according to the study. There, less than a third of men get together the money requested succeed almost two thirds of women. Even in the category of games are women stronger.
– We thought it would be a straight story that women are doing better in categories where you might expect them to be successful, such as fashion. But it was not so, says Jason Greenberg, one of the researchers at New York University, said.
In the other categories succeed indeed women also slightly better, but there goes the differences when taking into account other factors such as the quality of the so-called pitch, ie, the information that should get people to donate money.
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