Volvo’s CEO Hakan Samuelsson is aware of the importance of the new model of the XC90 is the future of the company:
– The new XC90 is part of Volvo’s focus on more attractive cars that we are doing to reduce the gap to BMW, Audi and Mercedes. There is no second chance, of course.
It’s the American trade magazine Automotive News got an exclusive interview with Samuelsson enters the crucial launch of Volvo XC90. Total Volvo has invested almost 70 billion on developing its new series a bit larger cars. A new platform for the entire car series and a brand new family of engines is the foundation of the project.
New XC90 replaces the successful model that Volvo launched 2002. Old XC90 instantly became a huge success, not least in the United States during the first years was its major market.
Volvo’s best sales year was 2007 with 458,000 cars. Then came the auto crisis and Ford’s decision to sell Volvo. Last year, Volvo back over 400,000 units sold, a total of 427 000, and Samuelsson hope that this figure will grow by at least ten percent below in 2014.
Even Volvo Chairman Li Shufu – which bought Volvo by Ford – hope much of the new model:
– I hope that with the help of this car, Volvo get some confidence back. Again, to find the territory that belonged to Volvo in the 1950s and 1960s and again get the market share that Volvo should have.
The first pictures of the XC90 gossip about a clean car equipped with a lot of technology to attract buyers. It has investments in safety and technology for the car to be connected to the Internet. A large touchscreen dominates the instrumentation and we may, among other things, also see a lever with glass from Orrefors.
Design and technology go hand in hand to create the premium feel that Volvo wants to challenge Audi, BMW and Mercedes.
– This has to work, and we are confident that it will do it, says Samuelsson in the interview.
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