Year Stora Nolia in Piteå offered satisfied visitors, lyrical exhibitors and an arrangement hailed by Rural Affairs Sven-Erik Bucht. Nolia CEO
– There are many indications that the generated values of half a billion, and in connection with the exhibition, says Tommy Abrahamsson, CEO at Nolia AB which arranges Stora Nolia.
Earlier research has shown that visitors buy goods and services at Stora Nolia for hundreds of millions.
– Considering that many exhibitors have increased their turnover from the previous year by 20-30 percent, and in some cases even more, there are many indications that this year’s show generated around half a billion. Especially if you include the contribution of tourism and associations that the fair brings, says Tommy Abrahamsson, CEO at Nolia AB which arranges Stora Nolia.
He points out that Stora Nolia is an engine for the entire region.
– We provide among other values to the region by giving young, new companies a platform to grow while established companies can use Stora Nolia both as a base for sales.
Nolias CEO says the exhibition also proved to be effective as a test bed where it is possible to draw valuable lessons through direct interaction with the customer.
– Everything from caravan manufacturer, which has the world premiere of their new cars here, the innovation company that Thermotic AB which among other things sells proprietary floating underwear, has been able to use the experience of Stora Nolia, says Tommy Abrahamsson.
the exhibition is based on partnerships he believes to be one the great strengths of Nolia AB.
– we like partnerships at all our venues and is the closest part of our DNA. This is important so that we can help to support associations, including the car parks managed and assisted in the entrances, but also enhance quality through partners such as Civil Defence League, the Red Cross and Frösunda assistance. They have ensured that we had a lost key, had rescue knowledgeable on the area and to increase accessibility for the disabled. We also had a dog day care schemes run by Hundvis dog school. All these partnerships are important, explains Tommy Abrahamsson.
He also emphasizes that the fair has taken a series of new steps to increase the quality, but also to find new audiences.
– Our trade fair concept Little Nolia, where we directed us directly to children and families has been a success, including a babysitting service as been busy, crafting a hut that has been very well attended, and many other activities that have been appreciated, not least Tobbe Wizard. Then our two news has been very appreciated feature. Not least, wine and beer tasting, with tastes in food and drink, but also Styling Square, which has been almost be considered a pop-up salon has brand new approach that turned out well.
But above all, he wants emphasize that visitors appreciated the exhibition.
– support for Stora Nolia from Norrbotten in general and Piteå in particular is amazing. We keep its position as the country’s largest annual trade fair, and I’m already looking forward to when the fair is held in Piteå in 2018. But first, we’ll do the best fair ever when Stora Nolia go in Umeå next year, says Nolia AB’s CEO.
For more information, contact:
Tommy Abrahamsson
+46 (0) 90 16 42 56
+46 (0) 70 588 27 77
tommy.abrahamsson@nolia.se
Fakta Stora Nolia: Stora Nolia is a nine-day festival and visit Sweden’s largest fair with around 100 000 visitors and 800 exhibitors companies each year. During the fair visitors a turnover of approximately SEK 400 million, equivalent to 44 million a day. This year the fair was held in Piteå.
Next Stora Nolia in Umeå held August 5 to 13, 2017.
When: 6 to 14 August 2016
Location: Piteå
Web www.storanolia.se
the company Nolia AB creates attractive meeting places that provide positive growth for the industry and society in the North. We do this by organizing trade fairs, conferences and other events. We also provide consulting services such as project management and the rental of furniture and other equipment. Every year we organize nearly 15 large audience and trade fairs in northern Sweden where Stora Nolia is the biggest. With us meet every year over 250 000 people to share experiences, develop and do business.
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