Economy. Super Popular game Pokemon Go has become a way to capture the tourists. Travel airline expeditions include the pyramids of Egypt in pursuit of virtual monsters.
Since the mobile game was released in mid-July in Sweden has become every marketer’s wet dream.
a lot of companies have tried to attract visitors either by making their store, their cafe or city office to a so-called “Pokémon stop”, where a visit gives both the points and bonus gadgets in the game.
a travel company in the US has stitched together special trips Listed to give a good Pokémon hunting, some of which go to the pyramids in Egypt.
Authorities are taking a chance
the game is location dependent, according Deeped Niclas Strandh, digital strategist at the firm United power, why the hype in the tourist industry.
– Here you really need to move around and so it has become interesting to consider “what is around us in the game? “and how can we in this case make it interesting for those who play, he says.
in Sweden, municipalities Jonkoping, Åstorp and Knivsta hooked on the train. Jönköping happened to add a pre-planned youth event on the topic of social media week of release.
– We therefore chose to screw the name and call it “Pokemon Go meet up,” says Anna von Koch , recreation assistant at cultural and leisure management in the municipality.
A stroke of luck it turned out. 300 people showed up, and Anna von Koch sees no problem with using a mobile games draw.
– It would be dereliction of me not to latch on to trends. We have to see what young people are interested in, she says.
Pokemon-cv
The latest in the line of initiative is a Swedish IT consulting company, which according to them, has launched the world’s first travel grant targeted at gamers. The aim is to give the fellow the opportunity to make a Pokémon Travel to any location in the world.
So far, fifty applied for the scholarship of SEK 30 000. Players can submit their “Pokémon CV” and a justification why they should be selected.
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