to cope with the competition when interest in milk drops Arla to develop a carbonated milk drink. Photo: Fredrik Sandberg / Hasse Holmberg / TT
The product is already planned and will be launched in 2017. According to Arla Foods is the carbonated milk beverage is a way to challenge the soft drink industry.
– We are already ready to produce a carbonated milk and fruit drink. The product and the technology already exists, says Hanne Søndergaard, marketing and innovation manager at Arla Foods, the Danish Finance.
The company will start developing the brand and is preparing to distribute the products. During 2017, the new products will be tested by being launched in the UK, the United Arab Emirates and Singapore.
In addition to carbonated milk can be milk drinks flavored with tea and milk fiber is expected from Arla according Financial. Arla expects that the new products will lead to a tripling of profits in 2020.
– The market for these products is growing rapidly, which is associated with the changing lifestyle. You no longer have fixed meals. The result is that it takes more snacks and ingest the food outside the home, says Hanne Søndergaard of Finance.
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