Chinese lurking jaws market – Apple continues rage – IDG.se

When Gartner today unveils second-quarter sales of smart phones, the trend is clear. The Chinese producers continued gush forth, Samsung secures first place and Apple reduce its sales for the third quarter in a row.

– The demand for premium phones came to a halt in the second quarter because consumers are waiting for new launches in the second half of the year, says Anshul Gupta, head of research at Gartner.

The total market increased by 4.3 percent compared with the same period last year. Overall it was sold 344 million smartphones during the period April to June.

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Of the ten largest producers there are five that are increasing their market share. There are four Chinese companies, Huawei, Oppo, Xiaomi and BBK Communication Equipment and the market’s dominant Samsung, which accounts for 22.3 percent of the quarter’s sales lurking. The top five manufacturers together to increase from 51.5 percent of the market to 54 percent.

Samsung marknadsandelsgap to second Apple is now almost ten percentage points. And for Apple, it is thus the third consecutive quarter as sales fall. This time by 7.7 percent compared with the corresponding quarter of 2015, measured in the number of phones sold. The company reduces sales in the US and Western Europe, and it also had its largest ever dip in the Chinese market. The markets that Apple can enjoy above all Eurasia, Sub-Saharan Africa and Eastern Europe.

Of the so-called mature markets, it was only in Japan as demand for smartphones grew. Overall, the decrease was 4.9 percent in mature markets.

On the so-called emerging markets is the reverse situation, ie all markets are growing, but also this is an exception, Latin America. The overall growth in emerging markets is 9.9 percent.

The supplier increases by far the most are Chinese Oppo, as compared to the same period last year, selling 129 percent more phones. It is above all the model R9 is going well at home in China and the company’s growth means taking over fourth place from Xiaomi.

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– Features like Anti-Shake camera for selfies and technology for fast charging helped Oppo to take market share, said Anshul Gupta.

the Asian manufacturers’ success and Apple’s decline also means that the gap in the operating system market becomes even greater. Android had in the second quarter, 86.2 percent of the market while iOS fell to 12.9 percent. While Windows continues crayfish time. Microsoft drops from 2.5 percent to 0.6 percent of operating the market.

Here are the market shares of the top 5 (last year’s figure)

The first Samsung 22.3 per cent (21.8 per cent)
second Apple 12.9 per cent (14.6 per cent)
third Huawei 8.9 percent (8 percent)
fourth Oppo 5.4 percent (2.4 percent)
fifth Xiaomi 4.5 percent (4.7 percent)