Frida Boisen leaves GT – Swedish newspaper Svenska Dagbladet

The Thomas Mattson, chief editor at Expressen, who blogs about Frida Boisen to stop. He praises her for having met all the goals he set up: “When we recruited Frida Boisen GT I gave her three missions: Be bigger than Göteborgs-Posten digitally. Put GT on the media map with advocacy. Renew and rejuvenate the editorial board so that the classic tabloid can be taken into the future. We said it would take three years and now, more than three years later, I can say that Frida succeeded. “

He also writes that she is the nearest future will continue as executive editor of the GT and the deputy soon be presented . Furthermore, she “will build up your own business in his own company freelancing for Express and be a consultant in social media and leadership.”

She says to Dagens Media that she imagined a time span of three years in order to transform the GT sharply: “I think that we really have. When I took the GT was half as big as the GP digitally, now we are almost twice as large some weeks. “

She does not think it’s boring to stop. “No, not at all. It just feels really exciting and fun. I’m really proud of the work we have done with having set the GT on the map. We have transformed the magazine incredibly much, rejuvenated the editorial board and put on the GT from print product to a digital market leader in the West. It feels wonderful, “she says to Dagens Media.

In October 2014 Google headlines about the culture editorial staff would disappear at the GP and KvP. Then said Frida Boisen to TT: “We will of course still have a strong cultural material in the newspaper every day, we will use considerably more of Expressen’s cultural material but we will have some freelance budget to buy into cultural materials.”

Frida Boisen has helped to launch the famous campaigns, as a referendum on congestion charging in Gothenburg. She has also been criticized for his campaign journalism, for example with the hashtag #godisstopp. Or when the Mayor of Gothenburg, Lena Malm (s), predicted that the GT would soon “die Black Death”.

Frida Boisen has in an interview in Dagens Media said that “you can not be loved by everyone “.

The media world claims to Sofia Dahlstrom will be the new editor in chief at GT. She has worked as a news editor and news editor at GP since 2007. Previously, she worked at Mission Review.