OLW will not be entitled to Fredagsmys – Today’s Media

     Fredagsmys AB’s snack packs.

OLW will not monopolize the concept of “friday”.

Since 2009, OLW communicated through advertising concept “Fredagsmys”, developed by the advertising agency Åkestam Holst.

But just over a year ago, the company made Fredagsmys AB inroads in the snack market. The brand is sold including the Willys and Hemköp.

There has thus been Orcla, behind the OLW, to turn to the Market to prevent Fredagsmys AB uses precisely the term “friday” when marketing snacks .

According OLW attempting Company Fredagsmys AB on passing off:

“At Fredagsmys AB’s products are a blurb that clearly relate to OLW’s campaigns. There stands including “The Art of Friday Cozy up!”, “It should be easy to find Friday feeling anytime of the week” and “Let us devote every minute to provide you with good reasons to yearn for the weekend – when it occurs over?”. Fredagsmys AB alludes, through its packaging design evident on the OLW’s campaigns, “writes OLW in its claim.

Fredagsmys AB does not consider the notion of” friday “is distinctive and famous just for snack products.

The Market does not believe that OLW managed to prove that “friday” is closely associated with the snack brand and therefore does not consider the case of passing off.

OLW must now pay Fredagsmys AB’s costs 350 000.

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