Google continues to increase ad revenue. The US search engine service reports a profit for the first time in six quarters was better than analysts had expected.
The number of paid clicks on ads rose 18 percent in the second quarter compared with the same period last year. At the same time dropped the average price per click by 11 percent. Advertising revenues rose 11 percent to 16.2 billion.
The net profit rose to 3.93 billion dollars compared to 3.35 billion in the corresponding period last year.
Earnings per share were higher than analysts had expected. In contrast, Google’s total revenue of $ 17.3 billion slightly worse than expected 17.75 billion dollars.
Google’s stock rose over 7 percent after trading on the Nasdaq Stock Exchange.
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