Sales amounted to 4.155 billion crowns. Here lay SME Direkt consensus forecast of 4.264 billion crowns.
Operating profit, including share of income from associates, was 452 million. Waited was 412 million.
The linear viewing the drop in Scandinavia slowed in the second quarter while the company’s audience share and advertising prices continued to increase in almost all markets, writes CEO Jorgen Madsen Lindemann in the interim report.
“In the quarter, we have taken a number of important steps in our strategic transformation. We have changed the organizational structure, expanded our exciting digital portfolio and secured several important rights. The underlying business continues to perform well and we are taking steps to counter continued negative currency effects. “
MTG’s digital sales increased by over 30 percent and the company now rolls out its new automated platform for advertising sales.
” Thanks to our solid financial position and strong cash flow generation we can continue to invest mainly in the expansion of our digital activities and to consolidate our market positions, but also balance this with further measures to counter the negative currency effects, we continue to face “.
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