Pokemon Go knocked competitors – Västerbotten Courier

Economy. Only a month after its launch, it is clear that Pokemon Go take all competitors with his pants down. The game is climbing fast on the list of all time most popular mobile game and right now do not even try other games manufacturers compete.

Facts

What many consider to be the main reason for the success is that the game is going on in reality, or something called augmented reality (augmented reality) . Many other games use a purely computer-made environment (virtual reality).

The criticism of the game has been about the players are a danger to themselves and others when they go around and staring at the phone screen. criticism has also been leveled at the lapse to capture Pokémon on the cemeteries and memorials, such as the Auschwitz concentration camp.

Another criticism is that the Pokémon Go lacks social interaction, then a player can communicate or car teams with other .

it is not enough by a long way to talk about “talking point” when it comes to Pokemon Go. Across the world, millions of people in the last month agreed to lift the handsets, addressed them in different directions, and all the others have understood wondered what in the world just going. The media has obviously hung on and it is only to say that the game received a promotion that hardly gone to buy for the money.

No sense competing

The competitors in the gaming market has become just as surprised as everyone Other. Reuters has spoken with close to a dozen top managers of gambling companies like Sony and Rovio behind Angry Birds and the common conclusion is that right now there’s no point trying to compete. At least not when it comes to the kind of reality-based games (augmented reality) that Pokemon Go now more or less created.

– We are just scratching the surface of what we will see in augmented reality, said David Haddad, head of Warner Bros. interactive entertainment.

– Pokémon has really shown the new roads that are incredibly exciting for customers, players and developers, said Frank Gibeau, CEO of computer games company Zynga.

Built on Google technology

Normally, a new successful games copied or mimicked quickly, but when it comes to Pokemon Go will be tough, not least for technical reasons . The manufacturer Niantic spun off from Google last year and the game is based on sökjättens map services.

– A game Pokemon Go blows her nose is not out of the nose. There is a long development behind and be someone to compete is not about what is’ trendy now, but next summer, says Per Strömbäck the Swedish Games Industry said.

– I do not think anything else game has had such a rapid impact here. It took only a few weeks after launch as it was played all over the world. Swedish success as Minecraft and Candy Crush built his popularity for several years.