Group consists of day, in addition to H & amp; M, Cos, & amp; Other Stories, Monki, Weekday and Cheap Monday.
TT: What is it that you do not cover up with the brands you already have?
– I think we have a good portfolio. But there are exciting ideas about doing something else. More I can not tell you at this time.
profit fell sharply for H & amp; M in the first quarter, which ended in February, to 3.3 billion crowns after tax from 4.7 billion last year. The company had to sell off winter clothing for the warm fall affected, but primarily they move about a dollar effect.
– The US dollar in relation to our sales countries’ currencies has affected the purchasing costs. It was something we knew, says Karl-Johan Persson.
Analysts were surprised rather positive and shares had in the afternoon has risen by four percent on the Stockholm Stock Exchange, clear most of the big companies.
Sales during the period increased by nine percent.
– It’s a tough economic situation in many places around the world and we faced tough comparables from the first quarter last year when we increased by 15 percent, says Karl-Johan Persson.
According to Persson takes company market shares in all markets in which it operates.
Currency effects are still negative for the purchases to the second quarter, but not as much, and will gradually subside during the year, according to the CEO, because you then face last year’s already strong dollar.
Second quarter , however, started so well for the company in terms of sales in March increased by only two percent. But H & amp; M out that March, April and May must be considered together, since Easter and the weather can strike at individual months.
The expansion continues at a rapid pace for the group. Since 2010, the number of stores doubled, and in April, the number 4000, in India. Eleven new e-commerce markets will be under in 2016.
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