There has been speculation in the price tags of close to 2 billion. In fact Bonnier sold Toca Boca for over half a billion, according Di Digital data.
Already last fall could Di Digital reveal Bonnier’s intentions to sell the app developer Toca Boca.
the company, founded in 2010, has since evolved into an international success story with more than 140 million downloads.
Yesterday it became known that the publicly listed Canadian company Spin Master buy Toca Boca Bonnier, who also owns Dagens Industri.
Any price tag on the deal were not disclosed, but in many places it has been speculated soaring sales totals.
sources in the venture capital world of Di Digital speculated a price tag of between 500 million and 1 billion. An analysis of the site Tech.eu indicated that the company could be valued at close to 2 billion.
The actual sale price was much lower than that, according to Di Digitals sources. By all accounts, moreover lower than what the seller Bonnier had first hoped.
According to sources close to the deal negotiated Bonnier with several interested bidders on Toca Boca is already in the summer . Then a price tag of around 700-800 million have been discussed.
Ulrika Saxon, CEO of Bonnier Growth Media and director of Toca Boca, confirmed on Thursday for Di Digital to be engaged in dialogue with over ten potential buyers.
The actual sales to Spin Master, however, was at a level just below 500 million, according to Di uppifter Digital.
The valuation of the company was laid great emphasis on the market the company operates – that apps sold for a one-time charge and not based on recurring in-app purchases – is considered to be in decline and have limited profit potential.
in 2014 Toca Boca had sales of SEK 82 million and made an operating profit of SEK 11 million.
Di Digital has sought Ulrika Saxon, CEO of Bonnier Growth Media and Director of Toca Boca, for comment.
Read also: Bonnier sell Toca Boca – read all about the big deal here
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