Bonne’s mission as CEO is similar to a certain extent an earlier mission, that by 2011 the Baltic operations on its feet. Credit losses in the Baltic countries during the 2008 financial crisis forced the bank to seek a nödgaranti of the Swedish state.
– The credit portfolio had been cleared out when I came, but I did when I came to the Baltics was to take over a right lacerated operations . Self-confidence was very low in all three countries. We built a new structure to help each other with what they are good at, says Birgitte Bonnesen.
Sophisticates bonus
Birgitte Bonnesen same wage structure as the representative Michael Wolf, a fixed annual salary of SEK 13 million and no opportunity for a bonus. The agreement was a condition of the state to put up guarantees for the bank’s survival, but Bonnesen want despite the guarantee program is completed to continue on this path.
– I think it does very well with the bank we are, our identity. It should be clear to see how much we earn, it should not be that people think, “Oh, she’ll have something here or there,” says Birgitte Bonnesen.
A recent study by the Stockholm Business School reported in Dagens Industri on Friday shows that Swedbank’s reputation plummeted in the spring.
– I have absolute understanding. My number one focus will be on the customer, making it even more easy to be a customer with us, making us more accessible. We’ll get back employee pride, we are one of the finest companies in Europe in terms of profitability and capitalization.
“Thinking catch the very”
Bank veteran, who is both popular and respected in their ranks, will now have an agreement that primarily runs until 2021.
– I’m going to catch a lot of five years, declares she said.
But all has not been a roses in Birgitte Bonne’s management career.
What is the toughest decision you had to make?
– When one has had to denounce any person: “you’re not right for this job,” and the person himself has not had this perspective. Because sometimes when you say it, it is almost a relief to the person: “Oh, I also felt like this, let us find a solution”, but sometimes there can be people who have a very different opinion of themselves. That you have not been able to help people to the next step, I think this has been tough.
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