Tuesday, April 19, 2016

The dream of Bonnier’s streaming platform falls apart – medievärlden.se

Bonnier lay down plans for the streaming platform, the Group invested multimillion sums in Dagens Media.

Today’s Media reported today that Bonnier Broadcasting scrap the expensive prestige project that would become a platform on which Bonnier supposed to collect parts of its moving materials.

The project was launched in 2014 and would culminate in a challenger to other streaming services Viaplay, HBO and Netflix. But not everything went as planned, but the project has repeatedly suffered heavy compounds. And now states therefore sources of Dagens Media that the project is closed. Employees must be informed of the decision last week:

“It is estimated that some 100 million in a year and a half with 50 consultants who invested in this project and perhaps as much as a lost calendar year on the market for TV4 and C More, “says one person to Dagens Media.

But it would involve the closure of the project is rejected by TV4′s technology director Henri Caddeo. According to him, it is instead an internal course correction. But some new services are not to be expected, however, the continuous improvement of existing services:

“The services that are available in six months will be perceived as new services, but the launch will take place in stages rather than in a ‘big bang’, “said Henri Caddeo to Dagens Media.

to launch fails also goes out over 40 consultants who worked on the TV project – which now may leave the company. Any permanent staff should not be affected.

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