Among the young are by far the largest Youtube channel. Every third Swedish between 15 and 24 use the service on an average day and Youtube Viewers of this age range puts as much time on Youtube as of all traditional television together.
It’s not only Young drives use up. In 65-74 years, the daily reach almost doubled compared to the corresponding quarter last year, albeit from a much lower level than among the young.
A clear trend is according MediaVision that Youtube users increasingly are following different channels offering niche offerings. The sharpest increase seen in channels of cooking, health, beauty and fashion.
“Advertisers will see today an increased supply of young and commercially attractive audiences on YouTube and television channels must more rapidly build strategies for its advertising-supported online services, “writes Marie Nilsson, CEO of Media Vision, in a comment to the numbers.
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