With 13,000 journalists rushing between news at the Paris Motor Show, it is actually not just the cars that are magnets. The coffee should not be forgotten. At Volvo dealt out coffee spouses out 3500 cups in just one day.
During the press days, many car manufacturers bars built into the stands to serve journalists. Most juice, water and coffee. Rarely alcohol. In some places, also sandwiches and other more useful information.
Volvo Cars has over four years engaged professional coffee maker to get the feel of Swedish coffee, whether it is on the motor show in Europe, the USA or China. And the coffee aroma draws people.
– We have many regulars – journalists who go around at all fairs, says Pernilla Olow-Gard which usually is the marketing of Gothenburg company da Matteo and I work in the office.
But when it’s motor show, she draws on comfortable shoes and hanging on her apron to swing up espresso and cappuccino on a conveyor belt. In Paris, she and her colleagues bring 95 kg of coffee. The cinnamon buns are baked locally with Swedish recipes.
Journalists from over one hundred countries are accredited. With many different flavors. Italians want stronger espresso, French, a little weaker, while the Americans most like filter coffee, says Roy.
When the barista to choose between. Yes, then it will be filtered coffee.
– East African that I brew one cup at a time. Then the coffee flavor up best.
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