There will be no more kits to Shell’s log when the current contract expires, writes Lego CEO Jørgen Vig Knudstorp in politics.
– We are very pleased with Legos decision that, after almost a half century partnership , abandon future collaboration with Shell. Now, Lego for real environmental and climate responsibility. It has always been incomprehensible to me why they would partner with one of the world’s worst climate criminals, writes Annika Jacobson, director of Greenpeace in Sweden in a press release.
Vig Knudstorp makes clear that Lego does not like Greenpeace methods. The environmental organization should take the battle directly with Shell, he says.
“We believe that the Lego brand, and all who enjoy creative play, should never have been ii controversy between Greenpeace and Shell.”
Greenpeace pressure, among other things, taken the form of a petition as one million consumers have signed. PR value of Shell’s right to sell Lego The kits at its petrol stations were valued at 600 million Danish kroner.
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