A record number of tourists found to Gothenburg this summer. It is mainly Swedes who visit the city, but the Germans, British and Norwegians are also strong tourist groups.
– The greatest thing is that we manage to go from already high speech and to increase them, says Camilla Nyman, CEO of Göteborg & amp; co including working to attract more tourists.
And this year, it has certainly succeeded. Most visitors have increased in June and August, with eight and 13 percent. But in July, the number of accommodated guests with seven percent.
The increase can be explained by the summer gave us good weather and with the Liseberg new roller coaster, Helix, which attracted many during July. Other attractive features major festivals and concerts. New restaurant concept and expansion of the hotel will also affect tourism according to Camilla Nyman.
– Gothenburg has become a more exciting city to visit. There is a pluralism that makes many want to come here, she says.
She sees the emergence of new ventures in Gothenburg all the time.
– There is a confidence in Gothenburg, and we see that things are moving forward. There are many who dare to invest, she says.
To get more foreign visitors is an important part. Göteborg & amp; Co has invested heavily in promoting the city abroad, mainly in Germany, the UK and Norway.
– Our Norwegian visitors have dippat in a few years, but now we have them here again. It feels good and we need them, says Camilla Nyman.
Another effort that has been made this year is to promote the archipelago of Gothenburg more.
– It’s what makes our city unique We have not used it enough in previous years, says Camilla Nyman.
City of Gothenburg, together with Öckerö municipality worked hard to promote the archipelago as a whole. One of those who had been driven to launch a collaboration Katarina Stensryd, business manager in Öckerö municipality.
– It had to be something to get the two parts of the archipelago, people visiting the Gothenburg archipelago, not northern and the southern archipelago, she says.
Along with West neighborhood Gothenburg was contacted Göteborg & amp; co to get help with the marketing. It culminated in that one had a booth next to the Göteborg & amp; co at TUR. There were also leaflets about the archipelago at all tourist offices.
– This is something that has been appreciated by the entrepreneurs in the islands, they have noticed an increase in visitors, says Katarina Stensryd.
Than as long as it needed to be done to the archipelago to become more accessible to visitors. Camilla Nyman want it to go ferries from central Gothenburg to the islands.
– There is a need for accessibility and for it to be an easier connection between the city and nature, she says.
Fact: Tourism in Gothenburg
In June the number of overnight stays in the Gothenburg region 378 987, there is an increase of eight percent over the previous year.
July, the number of nights spent 613,411 and that is an increase of seven per cent.
In August, the number 453268, which is an increase of 13 percent.
The largest proportion of visitors are from Sweden.
This is followed by Norway, Germany and the UK.
The number of visitors is measured by seeing how many people have been accommodated in hotels, cottages or in a hostel.
Source: Göteborg & amp; co. / SCB
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