The company’s CEO Tim Cook unveiled the new products in the evening, saying:
– We are now launching the biggest leap in the history of Iphones.
The screens are 4.7 and 5.5 inches. iPhone 6 is 6.9 millimeters thin – making it the slimmest iPhone model to date, while the Plus version is 7.1 millimeters thin.
There are few companies like Apple does not need to exert direct their marketing budget when new products to be unveiled. Mac geeks, industry professionals and journalists (yes, we know) handles it so well.
Apple shares have before Tuesday’s statement lifting by 25 percent since January. A disappointment could make a noticeable price drop, warns Chris Beauchamp, strategist at IG Group.
But Apple’s news is not just an issue for technology geeks and stock market speculators. What the American electronics giant will find on a major part of the state budget and jobs in the countries where they are produced.
The new iPhone models can lift exports from Taiwan, where much of the technical components are manufactured with 2 percent per month in the fall and one per cent from November to January, reports the Financial Times with reference to an analysis by Ting Lu, Bank of America Merrill Lynch’s chief economist in China.
For China, which is host for virtually all assembly plants for Iphone, this could mean an export lift of 1 percent.
That something big is happening has already been clear for Taiwan, whose deliveries to China by more than 7 percent in August.
previous iPhone launches have had an impact heavily on the firm’s sales. Ipad 3 launch gave a boost in sales the first weekend of 1 million kids. This raised to 1.7 million for Iphone 4 and Iphone 5 million for the 5th when the iPhone 5S came, lift 9 million.
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