The profit after financial items was SEK 6.967 billion for the third quarter, the company split financial year. The corresponding period in 2013, the company made a profit of 5.83 billion kronor.
H & M shares traded during the morning more than 3 down on the Stockholm Stock Exchange since sales so far in September, has not lived up to expectations. The sale September 1 to 23 increased by 7 percent, measured in local currencies compared to the same month last year.
According to CEO Karl-Johan Persson, it depends on the warm weather in the early autumn.
We see in our stores that are weather-related products have not yet recovered.The company opened an online store in China in September, which has received a “very good start”, according to the company. The same is said about online sales in Italy and Spain, which was launched in August.
clothing giant had planned to open its first store in India this fall, but the ride now until 2015 at the same time telling the company that it is planning stores in South Africa, Peru, Taiwan and Macau next year.
This year, plans H & M to open the corresponding one new store per day, and the next year includes 8 to 10 new online markets.
H & M has made a special commitment to sports clothing in some stores in some markets. It has under the company received good and will be rolled out on a larger scale.
Now planning H & M a broadening of the footwear range.
We’re going to try something like the sport and hope to have the same receipt there. Then we focus on, said Persson.According to H & M’s trend expert Catarina will fall fashions to a large extent on the classics that have been updated with new colors, materials and cuts.
For men, it on tailored clothes in different colors, shirts and knitwear with details. For women, classic trousers with creases.
sales for the quarter amounted to 38.805 billion kronor, compared with 32.04 billion kronor a year earlier. Gross margin fell to 58.3 percent, from 58.8 percent in the corresponding period last year.
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