Perhaps the most important measure as Magnus Hall should do as the new CEO of Vattenfall is making up with former managements’ sweep-under-the-carpet “behavior, increase transparency, and show how it is possible for the company various activities. It is no easy task and perhaps not something enviable task as the former forestry company boss now assumes.
Sure, the forest industry and held previous Holmen has not had it easy with the ongoing structural crisis in the heavy printing paper segment. But by stepping over to the waterfall, he goes out of the ashes and into the fire, both figuratively as literally. For one of the most politically sensitive issues – not least in view of the Green Party’s entry into a new Swedish government – as Magnus Hall, quickly gets on his table is about the breaking and eldandet of lignite in Germany.
It is an environmentally rightly heavily criticized the business of all its ranks, but the waterfall has been described as very profitable. How profitable it is no outside Vattenfall’s guess. The only explanation for the waterfall does not report this is because they do not want. The same applies to other Vattenfall politically and economically important, but politically obvious sensitive areas.
Past Annual Reports and constant reorganizations have uncertain terms not given the owner the information that it needs to understand the business. There are hardly any commercial considerations that prevent this, especially as Vattenfall is a wholly State-owned company. Its previous managements and boards have tried to transform the group into a reportable closed institution, (to paraphrase the incoming President’s last name), perhaps to prevent political meddling.
Activities in the financial and operational sense not have had to do with each have lumped together in different ways. This has meant that businesses that have gone very well, such as Swedish hydropower and German lignite, have been able to hide many worries. No outside Vattenfall example captured what a disaster the Danish operation has been.
Now that the outgoing president Øystein Løseth has recognized that for many critics have been obvious, namely that the synergies between the various parts are limited, so there is no point to create economically illogical accounting lumps.
Magnus Hall will ensure that Vattenfall becomes an open prison. In addition to separately lignite operations, it is also about the Swedish hydropower, electricity distribution, as well as wind power. It is also about Dutch Nuon, where impairment needs are obvious and very large, which would be clear if the activity was reported separately and not as now herded together with German brown coal.
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