2014-09-05 | Updated 2014-09-05
Planning, patience and leisure shoes.
A day at pryl- and technology trade fair IFA in Berlin is not a game.
But even if the fair opened to the public on Friday, it contacts between manufacturers and purchasers that is important.
IFA does not consist of a single giant hall without the 27 halls on several floors. Anyone who knows in advance what new products are of most interest is perhaps a fair chance, but an unplanned slötittande in the stands after a few hours leads inevitably to exhaustion and resignation.
Everything new in consumer electronics and mobile gadgets, crowding with a vacuum cleaner. coffee machines and much, much more.
What is the hottest?
To point out what is the hottest in the autumn of course depends on what one is interested. Most like phones and tablets, and the area has several electronics giants launched news at the show. 4K television, or UltraHD is also sizzling hot as well as the latest mobile bells which are now becoming so great that even those who do not want to use them as training aids should be interested.
– fair is important for showing what which will be released in the European market in the near future. The fairs earlier in the year for the global market and where it is not clear which products are going to Europe and Sweden, says Klas Elm, president of the Swedish umbrella organization electronics industry.
Important for Swedish companies
But the show is thus far from being just about electronics. In one of the many booths you will find the TT over 70 years old Swedish company Thule, best known for roof boxes and bike racks for cars. At the fair, they also show up a great assortment of backpacks and bags for phones and tablets. The products are sold in 136 countries, says CEO Magnus Welander.
– fair is very important to us. When selling to so many countries, you are at the largest trade fairs. We get to meet distributors from many countries and we can showcase our products in a simple way.
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