Investors showed hesitation as to whether the IT giant’s framtidssaga can continue, in spite of a strong report, in which profits rose by 166 per cent and its turnover grew by 56 percent in the latest quarter.
Shares dived seven per cent in the efterhandeln, after that Facebook will present its interim report. When included still report strong news, and the company överpresenterade in relation to analysts ‘ expectations.
But the u.s. company’s cfo David Wehner said that Facebook will not be able to continue to increase the number of ads, after which there is a risk that users then shut themselves off from the social media. In addition, will 2017 be a year of aggressive investment, which increases costs.
– Facebook has reached the ceiling for annonsfrekvensen in the flow, so the company must find other ways to increase revenues from other areas such as pricing, active user involvement, or that the user base is growing, ” says Josh Olson, an analyst at Edward Jones.