Hemköp sold svenskmärkt roast beef from Germany – financial times

the Stores in the Mall of Scandinavia in nearly a week’s time sold svenskmärkt roast beef from Germany. The store had at the delikatessdisken put a sign claiming "Swedish meat".

– It is the human factor that has failed, it is one of the employees who made an error on the sign, ” says Claes Salomonsson, acting head of media relations at Hemköp.

Hemköpsbutiken in the great Mall of Scandinavia in Solna during almost a week’s time has sold the German roast beef, but utskyltad as Swedish.

the Store should have ordered the home one for the big batch of grilled roast beef and, therefore, introduced a campaign with the roast beef for 99 kronor a kilo in delikatessdisken.

– There is an individual campaign. It is just this store that has received a very large batch of roast beef, ” says Claes Salomonsson, acting head of media relations at Hemköp.

Therefore, launched the campaign on Monday. Then slapped the man also raised a sign above the roast beef as did the "Swedish meat". However, this proved to be completely wrong. SEE ALSO PLUS LIST: They were also revealed

"It is a terrible thing"

Lena Schieber, who frequently shop at the store, noticed the sign. She was pleased that the roast beef came from Sweden and first bought a piece earlier in the week. She then asked if the meat was really Swedish and was told that was the case, ” she says.

” Then I asked again when I was in the day. Then I got to know that it was German. The whole week they had this promotion. I think it is terrible. I feel cheated, ” says Lena Schieber.

She was then compensated by the friendly staff who also took down the sign.

Claes Salomonsson explains how it all has gone to.

– It is the human factor that has failed. One of the employees has written wrong on the sign. It has been wrong, but after this was discovered, it has been removed. So it is not a conscious cheating, she who wrote the sign thought that the meat was Swedish, ” he says.

"Then I think you should go back"

Salomonsson ensures that the error only occurred in the store in the Mall of Scandinavia.

” it says that it is the Swedish roast beef. It is the employee who made the error. The shop manager have known that it was German roast beef.

He could not answer how much meat shop to sell but said that those who feel cheated can get compensation.

“Then I think you should go back to the store for compensation or switch to something else,” says Claes Salomonsson, acting head of media relations at Hemköp.