the VR-glasses will be this year’s christmas gift, trace the trend expert Stefan Nilsson. Arkivbild. Photo: Annika af Klercker, TT
Economy technical gadgets has so far dominated the list of things that are designated as this year’s christmas. And you ask proffstyckarna it becomes the same display again this year.
the Breadmaker, video camera, gps receiver and robotdammsugaren have all been nominated for this year’s christmas. Since 1988, a technical gadget selected not less than 18 times.
- It is not so strange for technology and electronics are the industries where it happens a lot, ” says Lena Larsson, ceo at the trade research company, HUI Research, who appoints the christmas present of the year.
One of the HUI’s criteria to receive the award is that the product should be a novelty or have had a newly-awakened interest for the year. And the field of technology are coming up with new products very often and can control the behavior.
- Technology, products and consumer behaviour interact with each other, ” says Larsson.
Artificial intelligence
But this year’s christmas gift can also include a touch of the future, in any case, if we are to believe one of the country’s trendexperter.
- It becomes some kind of artificial intelligent toy, ” says trend – and omvärldsbevakaren Anna Frankzen Starrin.
Most think she is on robots that can adapt to the person that the robot lives together with the, so-called familjerobotar, but also small robots targeted to children.
- this Year’s christmas gift is always in line with the time and it feels like that right now, the robots there doing just that.
Although the trend expert Stefan Nilsson, believe in technology, but in the form of VR glasses that gives the user the opportunity to experience a movie or games three-dimensional.
- There has been much talk about them and they are moderately expensive, ” he says.
self-Fulfilling prophecy
Whatever it will learn the vendors and producers rub their hands with glee. For appointment have a tendency to become a bit of a self-fulfilling prophecy, says Jacob Östberg, professor at the department of business administration at Stockholm university.
- They find anything that has any kind of upward curve. And then when it is written articles about it here is this year’s christmas so do people get any kind of help in their desperation to find something to buy for people who already have everything.
He believes that this thing really does not need to be particularly good. The appointment in itself a legitimacy to buy it.
- this thing is well want no man to have, but obviously gives all the others so then can I also do it, think many.
Facts: This year’s christmas through the years
1988 Breadmaker
in 1989 Camcorder
in 1990, Wok
in 1991, the Cd-player
1992 video games
in 1993, A fragrance (perfume)
1994 mobile Phone
in 1995, Cd-rom
in 1996 Internetpaket
1997 Electronic pets
the 1998 computer game
the 1999 Book
the 2000 Dvd player
2001 Tools
2002 Cookbook
the 2003 Cap
in 2004 a Flat-screen tv
2005 poker set
in 2006, Audiobook
in 2007 the Gps-receiver
the 2008 experience
the 2009 nail-bed
2010 Tablet
the 2011 Pre-title
2012 Headphones
the 2013 juice extractor
2014 Träningsarmband
2015 Robotdammsugaren
Source: Hui Research
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