Monday, April 20, 2015

Volvo expects cold with China – Dagens Industri


        Updated 2015-04-20 07:26. Published 2015-04-20 07:09
     

But Samuelsson stand neck out far – and argues that Volvo will grow faster than both the overall market as prestigebilsegmentet.

He expects a growth in the overall market of 5-7 percent, while prestige cars should grow between 5 and 10 percent.

Given that Volvo last year sold 81,000 cars in China – 17.4 percent of total sales – it points toward Volvo at between 90,000 and 100,000 cars this year.

This means that Volvo in just a few years come a long way towards the goal of 200,000 cars in China in 2020.

Sales in China is driven primarily by the XC60, which cuts at many of the new customers coming to the growing SUV segment, and the S60L – an extended version of the S60. Both models are now manufactured in the factory in Chengdu.

Samuelson’s optimism is based also on the launch of the all-new XC90, which reach dealers until this fall, but that can be ordered online now.

On Motor Show Shanghai, which begins with a press day today, Monday, unveiled the special edition XC90 Excellence, the most luxurious Volvo in history.

” This is our new flagship, “says design director Thomas Ingenlath. “Volvo has never launched a car like this. This is the car that will demonstrate what the word” Volvo “now means”.

The car is not as usual XC90 seven-seater but has only four seats. The two rearmost seats are removed, between the seats has been moved backwards to create a much better legroom and suddenly have this SUV turned into a luxury limousine and combines the best of the two hottest worlds on the prestige car market in China right now.

However, the Excellence version not only be sold in China, although it may appear to be very suitable for the typical luxury car buyers on Volvo – now – largest market. The model will go to order online later this year in selected markets. You can imagine that countries in the Middle East are among them.

The two individual rear seats are obviously el-operated, each have a monitor that can be taken with you, folding tables, cup holder that can be cooled or heated, refrigerator (with champagne if desired) and glass from Orrefors.

There are also footrest, a special lighting, lighted storage compartments, leather details in dark or black, a screen that divides the luggage compartment, extra sound insulation and new tires from Pirelli (just like the Volvo Cars also soon China-owned) with a system that dampens road noise.

The sound system from Bowers & amp; Wilkins has received an additional speakers, in addition to the 19 already in the standard set

“What we have constructed is one of the best rear experiences available in a luxury car. The result is a superior environment for relaxing comfort or to do business in. “

However, the cigar box, that was in an early concept version of the XC90 version, gone.

It is considered not be in harmony with the more wholesome image as Volvo wants to stand for.

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