The SCA was the big winner on the Stockholm Stock Exchange following a report in which both profit and sales rose. Moreover, the hygiene side of the company to benefit from falling oil prices that are expected to have a positive effect in the summer and autumn. However beats a strong dollar against the company.
Are you satisfied with the results?
– Yes, I think it’s a good start to the year. We show good growth in sales and earnings, and we are pleased with, says Magnus Groth.
SvD Business has been in a long series of articles revealed an extensive use of the company’s business aviation and entertainment pursuits, culture criticized by including SCA’s institutional owners.
How would you describe the culture?
– I have two priorities, restore confidence and cultural affairs is one of them . We keep close contact primarily with the Swedish organization and we will regularly report the initiatives we take, where we left back an aircraft is one such. It is important for us in the lead to be role models, every day.
Is there a problem with the culture of SCA?
– We have 44,000 employees and in essence, we have a great culture of SCA. People take responsibility and work hard every day. The measures we are taking for that which I have talked about, and we take seriously. We are undergoing a sharp change from forest companies to hygiene and forest company and then we must also work contemporary with representation and with our cost management.
How would you describe your first time as president?
– I have focused on the business so that we do not lose momentum. I have traveled a lot to take the temperature in the organization and it has been fun and stimulating.
The company is doing well, which is visible on the report. But at the same time, you find yourself in what you might describe as a crisis. How are you to maneuver in such a situation?
– The key is the two priorities, operations and performance, and to work to restore confidence and work with cultural issues.
You are now leaving back an aircraft. How are the sales of the other?
– We have had a leased aircraft and we have an airline with Industrivärden and Sandvik, which has two planes, of which we use one. The structure we are reviewing along with the other partners and it takes a little longer, but it is our aim to sell them.
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