Friday, April 24, 2015

Behind the scenes when the Tobii was a hit debut on the stock exchange – Business Week

Today made eye tracking company Tobii debut on the Stockholm Stock Exchange. The share tokrusade immediately – and VA were in place behind the scenes with the founders.

Swedish eye tracking company Tobii was listed today on the Nasdaq Stockholm and the opening price was 38 dollars, but fell short by 33 crowns. John Elvesjo is the visionary behind the Tobii – He lives today in Silicon Valley to the Tobii’s behalf to establish contacts with hot tech companies.

“I’m not a stock market analyst, but how people choose to speculate allowed to stand for them. I have my savings in the Tobii and can not imagine a better place, “he says.

It’s almost like a graduation or rather a starting school. People are dressed up and there is anticipation in the air.

Nasdaq premises are chock-full of Tobii employees – the company currently has 600 employees.

In the midst of the throng visible Victor Kaiser.

He is severely disabled and proudly shows how he can communicate with the outside world through Tobii Technology – he can certainly talk, but it is not very easy to hear what he says.

Victor Kaiser both surf, write messages and activate voice functions. In the midst of the demonstration, we are told that it is time to move toward “Tomorrow couch”, where the head of the European listings on Nasdaq, Adam Kostyál, asking the questions to the trio behind the Tobii – Henrik Eskilsson, John Elvesjo and Mårten Skogö.

Adam Kostyál believes that the Tobii could not have chosen a better time for its initial public offering as the Nasdaq hit all-time high yesterday.

Tobii-CEO Henrik Eskilsson jokes that finance people still have time to pull out – then it’s 40 minutes left to ringing in the stock market watch while John Elvesjo fill in that it never really was no other option than just Nasdaq Stockholm, in that both the staff and the sole shareholder is there.

John tells us that the Tobii has successfully built three successful businesses based on his idea of ​​eye tracking 13 years ago – Dynavox (aids), Pro (study of behavior) and Tech (consumer market) – 95 percent of sales come from the first areas but the idea is that the IPO will give full speed at Tech Area.

The listing will also help raise public awareness about Tobii and its technology in order to attract the very best talent in the world.

Adam Kostyál states that he sees an IPO as a marriage and swears that he will do everything in his power to a happy marriage.

We get a chat with Marten Skogö.

He responds politely to questions, but you notice that he was taken by seriousness of the moment. He says that he and KTH comrade John Elvesjo first started the company Jenser Technology, which developed systems for measuring and controlling the use of detergents in industrial degreasing. Then there was the Tobii valid for the entire slantan and the success story began in John’s mother’s basement 13 years ago.

Marten Skogö mean that John is the great visionary, himself an accomplished problem solver and Henry are great to drive the company , few deals to happen and has unrivaled capacity for work.

Marten Skogö becomes severe when the VA asking what Tobii can get better at. The company is struggling with low knowledge and information aspect becomes extremely important in the listing, according Marten Skogö.

“It’s one of the most difficult aspects. Reaching out and making technology known. Now we are known in Sweden anyway. “

How do you see competition from companies that Oculus Rift with their VR goggles for example?
” Incredibly much happening in the field. One must still come Remember that the computer and the mouse around a long time and that for a long time was the only way to enter information. “

We are moving towards the area where the stock exchange bell to happen. The CEO takes the floor.

“This is a milestone for us and marks the start of the next development sera Tobii. We have a great responsibility with 40,000 shareholders and will do everything to earn their trust,” says Henrik .

He says the company has worked hard over the past six months prior to the IPO and then follows an acceptance speech in which he addressed an extra big thank you to the CFO Esben Olesen for his great effort with the listing.

John also want to thank all investors who believed in his idea 13 years ago.

“There would have been no Tobii without you,” he says.

It is offered in cakes and sandwiches, but Henrik Eskilsson must first make a toast without the bubble is in place, which raises some laughter among the audience.

There are two minutes left to opening. The order book is jam-packed. Then it’s time to ring the bell. The opening price lands at 38 crowns. It is called repeatedly – even children can ring the bell.

We get a chat with John.

He is not the least bit nervous about the price later dropped to 33 crowns.

“It’s great to see that the course is far higher than the share issue, which stood at $ 25. This means that those who have trusted us have done a good deal.”

He says that the founders sitting with 4-5 per cent each.

“Tobii has had a significant value for a long time. So it’s nothing new. I am 37 years old so old age is still far away, ha ha,” says John.

Adam summarizes the day.
“You’ve got a damn good start and this day is yours. You may ring the bell all day if you want.”

LikeTweet

No comments:

Post a Comment