Economy. Facebook beat Wall Street expectations and lifted shares to new record levels. Quarterly profit increased sharply since the mobile app attracted new advertisers and got old to plow more money into marketing in the social media giant.
Facebook’s stock hit a new course record during the regular Wednesday trade, and then the stock market closed and the company reported its earnings lifted it further at most 7 percent after the trade, and then slow down slightly, trading at 130: 45. In area after area – sales, profits, user growth and almost everything else – were analysts’ estimates.
The profit amounted to 2.05 billion (SEK 17.4 billion), or 71 cents per share, in the second quarter. That compares with a profit of 25 cents per share, or $ 715 million (6.0 billion) during the corresponding quarter last year.
Increased incomes
Revenue increased to 6.4 billion dollars (55.4 billion), compared with 4 billion dollars (34.2 billion crowns) in the second quarter of 2015.
most of the income, 84 percent, came from the ads in the mobile platforms. The total advertising totaled $ 6.2 billion (52.8 billion), which was more than the $ 5.8 billion analysts expected.
Facebook is one of the companies that benefited most from advertisers move money from TV to online and mobile platforms. The company has recently invested more in the mobile video market where Snapchat and Youtube are fierce competitors. At the same time urge the advertisers to experiment with its recently launched Facebook Live.
More users
The number of people who use Facebook at least once a month has increased to 1.7 billion people by the end of June, compared with 1.5 billion a year ago, according to Facebook stating that there is an increase of 60 million users since last quarter.
on the mobile side, where Facebook was once considered grappling with problems, there were 1.6 billion active users by the end of June, according to the company, which recently increased investment in virtual reality technology, messaging and even drones.
Facebook Messenger service blew up recently enmiljardsvallen, ie at least 1 billion people using it at least once a month. The same limit has been passed by the company Whatsapp and Facebook Groups, according to the company’s own accounting. Thus there are a total of four Facebook Services with more than 1 billion users.
Instagram, also owned by Facebook, has also increased to 500 million users, and is expected to generate $ 1.5 billion in revenue from mobile advertising this year, an assessment of the research firm eMarketer.
Facebook’s CFO David Wehner points out the Asia-Pacific region, especially India, as one of the most promising areas for continued user growth.
No comments:
Post a Comment