The companies which are lying firmly on the contents – this was the worst matbluffarna … – Business Week

Some products marketed as something completely different from what they are – this is the worst-2015th

The magazine Hunger appointed last year for the first time “This year matbluff” – and the price awarded Valio kefir. Valio is known for its dairy products which contain neither lactose or milk sugar. Lately, however, the company wanted to take over a larger share of the dairy market, and therefore it has also chosen to launch more of its products with lactose ii traditional dairy counter.

In 2015 released because Valio two different versions of its new kefir – one with and one without lactose. The products have different packaging, but no lactose cost 5 kronor more. When Hunger chose to send the two kefirprodukterna to a lab, it appeared, however, that both products contain exactly the same kefir – the lactose-free variant. This despite the claim they are different.

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The second place in the scam contest will Nyberg ” fillet “which turned out to be waterinjected ham. To write Hunger product: “By cutting up pieces of ham in a new way created Nyberg’s deli a completely new pieces detail: ländfilén. ‘Country’ is a rather rarely used word for tail. But it would be a matter of a fillet, a more expensive and finer pieces detail, was more difficult for consumers to digest. The name was too far from reality, even thought the environmental administration, and last summer the company was forced to change the name of the product. “Gourmetmörningen” consists otherwise of including water, glucose, aroma and water-binding vegetable fibers. Meat content: 88 percent. “

Another strong candidate was Ridderheims murkelpaté. “ When Ridderheims series Tante Juliette launched boasted in the press release about the” exclusively natural ingredients. “The packaging will also discuss” Tante Juliette original recipe. “A traditional murkelpaté most people think. Anyone who turns on the packaging met, however, by a cavalcade of additives. Ten E-number and the addition of palm oil, vegetable fiber and yeast extract are apparently some of the “ingredients” that Juliette used to use, “writes Hunger.

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