Politics. In recent days, the scandal-MWU Chairman Annelie Nordström spoken out in various media. According crisis expert Paul Ronge, it’s a risky strategy:
– She’s the new believer. She does everything right, but it is far too late.
When the first scandals surrounding Municipal rolled up silent for Municipal and Nordstrom. Malin Burman, consultant in crisis management, is critical of the lack of communication.
– It creates a vacuum, and it makes people draw their own conclusions, she has previously said to TT.
But at Nordstrom’s third news conference – and after thousands of members dropped out of the union – was she who newly saved, says Ronge.
– Suddenly she keeps pretty impressive speeches that it was a wrong culture in the covenant and that they should go to the bottom of it. She thanks Aftonbladet for all revelations. She says she resigns at the next Congress and that she should clean up.
Under the gallows
Since then, Nordstrom starred in a number of media and long interviews and talked openly about the crisis.
– She drives around in a canossavandring in the country and apologize from the bottom of his heart. But members may perceive that there is a conversion of the gallows. It is not credible if the members feel that she received professional help with this.
There is also another an obstacle on the road. Nordstrom has continued to lay much of the blame for the scandals of the treasurer Anders Bergstrom, who at an early stage had to resign, and according Ronge take “a bullet for top managers”.
Blaming emit
For Kommunalarbetaren Nordstrom said on Friday that Bergstrom had more power than others and that many, like herself, were afraid of him.
– It is poor management to blame themselves. In the end it is a matter of trust. It must not be perceived to pro styled to behavior, says Ronge.
Anders Bergström declines to comment.
– I refer to the Municipal press service, he said.
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