The beloved and criticized the doll has been sold all over 56 years old and has been one of Mattel’s best-known and most important products.
But recent years have not gone any further. Sales of Barbie dolls have fallen for three consecutive years. During the first half of last year, the decline was 16 percent, according to AFP news agency.
Now expand Mattel Barbie range with three new body types in addition to the original – “curvy”, “long” and “pretty” – seven skin tones, 22 eye colors and 24 different hairstyles. The Swedish Barbie Collector Lolo Tode Palm welcomes the increased diversity:
That’s great. Since what it means, what the kids will say, that God knows, she says.
“Have a Responsibility”
Evelyn Mazzocco, director of the Barbie brand of the Mattel , says that the company is taking its responsibility for decades of criticism of Barbie’s unrealistic body type.
“We feel we have a responsibility towards girls and parents to reflect a broader view of beauty,” she said, according to a press release.
Lolo Tode Palm has Barbie’s body has never been a big issue.
I have honestly not thought much about it, other than it obviously has been a utopian body shape. But on the other hand, it has been so utopian that I do not think anyone, even children, have gone on, without realizing that this is a doll.
“mirrors society “
When it comes to criticism of Mattel that Barbie reflects a sick body image says Lolo Tode Palm:
They are birds of a feather like any other. Barbie just reflect society, and we have a sick body ideals in society.
HH: Will you buy the new dolls?
I collect only the 60-century dolls, I have nothing after. If I’m going to buy something small child sometime I do not know. Right now I have no children I need to buy a Barbie doll to.