snapchat have expanded the team , who manages the selection of “live stories” and, according to the online magazine Re / code, there are good reasons for that. On average, the “live stories” a reach of 20 million users over a 24-hour period – a recent example of the attraction is the three-day “live story” that was created at Coachella in April and which attracted 40 million unique viewers.
According to the online magazine’s sources takes snapchat about 2 cents a display of the 10-second advertising clips shown in connection with the contents. For a “live story” that generates 20 million impressions would mean 400,000 dollars in revenue.
In connection with Snapchats latest funding round in late May estimated the company’s total valuation at $ 16 billion, equivalent to nearly 130 billion. As a comparison, valued SCA in the current situation to SEK 131 billion and Sandvik to 119 billion.
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