Super Mario makes its debut – in the mobile – Expressen

game maker Nintendo has long been reluctant to release Super Mario as mobile games.

The affable plumber has long been Nintendo’s main arguments when it comes to sales of their own consoles.

But on Thursday the release of the new game Super Mario Run to the users of Apple’s smartphones, to the Android, the game will be in 2017.

No accident that the Super Mario Run is released to Ios now

According to Tobias Bjarneby, editor-in-chief on the Level, it is no coincidence that the Nintentendo decide to release the Super Mario Run now.

In March 2017, released namely Nintendo’s new gaming console – an opportunity to introduce Super Mario for a new generation of players.

” of course you want to attract players to the Switch. But it’s the same four people who did the "Super Mario bros" for 30 years, then that is located behind the "Super Mario run". They are soon to be pensioners, but have once again sat down and put all my efforts to make Mario in the best way for the telephone, ” says Tobias Bjarneby.

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Nintendo Super Mario Run released for smartphones

And the market conditions look good.

When the Super Mario Run was announced in the last autumn rose, Nintendo’s share is 15 percent.

But the launch of the Super Mario Run is just a pr stunt don’t think Tobias Bjarneby.

– "Super Mario run" may really not be a turkey: this is Nintendo’s big chance to show that Mario is relevant in 2016. They get no more chances before the Switch is released, so now they put everything on one card, ” he says.