To develop and sell sensors can monitor eye movements can of course be how big any time in the future. The potential applications are numerous and Tobii operates in three business areas where the two are already profitable.
It is Dynavox in communication aids and Pro in behavioral studies, which is behind the Tobii grew sharply last year. These areas are also profitable and help to partially finance the company’s large investment in R & D.
But it is the third business area Tobii Tech – where the really big potential there. Here are the products partly still in the development stage, but it is above all in the gaming sector, where Tech is now beginning to gain a foothold in the market.
For the past few days there have been several positive news. First it was the big computer manufacturer Acer integrated Tobii Technology eye scan in four different products including a gaming computer and three computer screens.
– There are many players who are using a computer desktop screen, which has a higher performance than a laptop computer. There are clear advantages to getting eye sensor built into the monitor, “said Tobii CEO Henrik Eskilsson to the news agency Direkt.
Tobii also presented on Tuesday evening a partnership with Alienware, Dell brand for specialized gaming computers. On Friday morning revealed more details if the deal with a major order value than the agreement with Acer.
“we estimate that the value of the order in the next twelve months will be slightly higher than the value we communicated about the Acer,” said Tobii CEO Henrik Eskilsson News Agency direct.
Tobii has previously estimated the value of the order from Acer to between 7 and 15 million over the delivery period of twelve months.
Tobii these two collaborations a breakthrough, but as yet are the products of the premium segment. Henrik Eskilsson believes that it will take time to develop the market for eye scanning for the game. We need simply more game titles based on the technology to computer makers to buy into the technology. Right now there are about 40 titles with the support of eye scanning and Tobii expects over 100 by the end of next year.
In the latest issue of Investment Guide, we pointed out the Tobii as an interesting investment proposals for who like to explore exchange’s chances shares . The increase since then, close to 20 percent and then it can seem tough to buy into.
And sure, the price trend to be volatile in the future – developments since the introduction of SEK 25 last year, to say the least, have been volatile. But Tobii is one of the stock market’s most competitive high-tech companies with major growth potential – and when the technology will have a greater impact, the current price levels of around 75 kr seem like a bargain.
Tobii’s share price performance since its introduction:
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