But freedom has its price in the form of more expensive phones.
– The feeling of being locked up does not work anymore, says Thomas Ekman, president of the operator Tele 2, which, after an audit revealed a compact dissatisfaction with bound subscriptions, decided to scrap the term.
– We want satisfied customers quite easily, and then we have to change that.
Now separated from the cell phone subscription, which means that the customer pays off the phone as normal, but are free to upgrade or downgrade or change operator.
All the major Swedish mobile operators offer, for some time, the ability to purchase a mobile cash and sign a separate subscription without period.
The operator Tres Communications Kamran Alemdar indicate that term is usually linked to the hardware itself, and that the price of abolishing term is an expensive mobile.
– We subsidize the phone if it binds up itself. How much depends on what phone you choose.
Although Telenor chose in June to distinguish your phone from the subscription.
– We see that customers want more flexibility, says Alexandra Carlsson, press officer at operator, and point to sustainability.
– We are looking to re-use customer phone, so that they have a longer lifetime.
Jan Nyquist, Head of Consumer Agency Legal advocates short or canceled periods .
As the buying public has become more enlightened, as it is easier to compare products and services, the competition intensifies, forcing industries to be more transparent.
– In general, industries become more open and generous with such open purchase.
Although the Enforcement Authority communicator Tina Häggmark welcomes abolition periods that she believes increases the likelihood of more to avoid getting into debt.
– It is never good to tie up your finances in the future, but it’s always best to save first and pay everything at once.
Therefore, the Enforcement Authority has had a partnership with the mobile industry to increase awareness among those who write in.
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